From infographics like The Message is The Messenger to videos about Revenue Management, content has become a science and an art at Eloqua, a marketing automation SaaS company. Joe Chernov, VP of Content Marketing, is leading the charge by acting not only as a savvy B2B marketer, but also as an editor-in-chief that crafts and delivers unique, memorable, and effective content. In this interview, Joe shares his thoughts and wisdom around all things content marketing.
"We want to create premium content in the way Louis Vuitton produces premium leather goods."
Social Nerdia: What are your thoughts on the future of real-time marketing?